Today in the post I received a mailshot from Quorn (140 St. Vincent Road, Gosport, Hampshire, PO12 4RF) with a product offering called ‘Patent Cracker‘, with what appears to be a tipster offer.
Now a little bit of research on them confirms my early doubts, and it is quite easily the quickest decision to avoid them I have ever written about.
Bascially the letter headline goes like this:
- “8 Saturdays Free Trial”
- “Massive Profits From Small Stakes”
- “Latest – Last Month £3,960 Profit to £5 Stakes”
What is Patent Cracker by Quorn?
Well the sales letter looks like it was written by a 12 year old (honestly, even a 12 year old would probably be able to produce something of a higher quality with basic word processing skills), and that is no exaggeration. There are words missing, punctuation errors and more; which immediately caught my attention.
When I first read it, I was immediately catapulted back 10 years when such sales letters used to land through the post without a lot of thought on persuation placed into them.
You know the type, with insulting statements about “get rich, never work again” type of rubbish, and this is the same.
What is strange is that I can imagine that quite a bit of money has been spent on mailing lists, printing and postage, so why they wouldn’t even think about putting some professional copywriting together is a mystery, as surely the additional expense would be recovered by potential sales.
The letter by Quorn is written in a rather large typeface, which smacks of playing on the emotions in a rather assuming way, the assumption I am guessing is that gamblers receiving this mailshot have all lost money in the past and are looking for saviours to point them in the right direction.
I think with matched betting and the likes, that assumption is not correct these days, because very many people are now making profits from bookmakers when in the past it was obviously more difficult to do so. Matched betting changed the way many now perceive making a profit, instead of just using, and testing what tipsters had to offer.
OK Let’s get right into what is being offered, and the review. This will be fairly quick and short unfortunately, because the research we have quickly done have found previous offers from the same outfit that did not produce successful results for their participants, although it was a very similar offer.
What is Quorn/Patent Cracker Offering?
The claims made on the Patent Cracker mailing states that the service is being put together by three betting professionals:
- ML Harrington
- Ryan Hartley
![patent cracker review quorn]()
- KP Hawke
And it is also claimed that all three of them have had full page advertisements in the following publications over the last 30 years:
- The Racing Post
- Weekender
- Racing and Football Outlook
The mailing does not go into detail about what the advertisements offered, or the success rate of the products advertised, but the service for Patent Cracker is as follows:
Each Saturday, each of the ‘betting professionals’ will pick a horse each from their connections which will form part of this ‘patent’ service, and buyers will gain access to such information via a hotline telephone number, but only if you agree to test the ‘free incredible once only opportunity’ to join the UK’s top 3 professional team’
Yes, that is exactly how it is worded on the mailing.
The rest of the Quorn mailing is a series of ‘convincers’ to try and part you from your money, including statements like:
- “We really do believe that you have found the best racing team of all time”
- “Making money couldn’t be easier”
- “Give us the chance to restore your confidence in horse racing”
- “Massive Profits are being made week, after week”
The page also makes the point that the betting will only take place on a Saturday, and that you will be receiving the 3 tips on a Saturday morning which only take you minutes to put on, and then bank the profits.
Quorn state their 5 Good Reasons To Join Patent Cracker as Follows:
- Fantastic tax-free income
- No expensive phone calls
- No need for a large betting bank
- Free trial for 8 Saturdays
- High class information from professionals
The claimed results are £10,200 profit made so far in 2017, and £46,395 profit made in 2016 to £5 stakes, which sounds highly unlikely if I am being totally honest.
How Much is Quorn’s Patent Cracker?
The claim is that they will give you 8 Saturdays for free (8 days testing that is), but the standing order that comes with the mailing states that you can pay for the following, should you decide to do so:
- Get 8 free Saturdays plus 1 year for £695
- Get 8 free Saturdays plus 2 years £895
- Pay monthly for £188 per month
Expensive by any standards, and I think what is happening here, is that they are playing the numbers game with the mailshot.
The usual numbers game will go something like this. Let’s say they have sent 40,000 mailings, there will be a percentage who will take up the offer, and a percentage who decide to take up the paid options, some in advance for the year, and some monthly.
Those that take the trial, there will be a portion of those that make a profit initially, who will then receive follow up communications to pay for the year/monthly, and those that are not so successful will probably vanish anyway and avoid future comms from the outfit.
Peter Webb from Betangel compiled a video recently where he explained this type of offer in far more detail, and how such mailings are playing the numbers game mentioned, and it is a very interesting approach to making a profit from those sending the mailings in the first place.
Here is how Peter explained this type of offer:
Conclusion on Patent Cracker from Quorn
I would not touch this with a dirty stick. Seriously, that type of advertising is playing on the gullible in a big, big way, and the advertising on the mailing is shoddy at best, and put together very quickly in the hope of making a quick buck – for them.
By all means if you really want to, then try the free offer, but as with anything regarding gambling and tipsters, 8 days (8 free Saturdays) will never be a long enough period to judge the validity of any racing tipsters – especially when they are asking for such huge sums of money in advance based on such short testing.
I would seriously not advise you sending any money in the post for this Patent Cracker offer.
If you have tested any of Quorns offers in the past, then it would be great to hear from you in the comment section.
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